I just wanted to say, for some freaking reason I CAN'T seem to read ANYONE'S tech-blog about Mac or Apple (or the iPhone) without reading the phrase "Cupertino-based Apple", or "Apple, a Cupertino based firm", or "The Cupertino based firm, Apple". OK! WE GET IT: Apple is in Cupertino, and guess what: WE DON'T CARE! We really don't. If you're not from the US (and the internet is global, remember), then you don't know where Cupertino is. Hell, if you're from california and you're not a mac geek you don't know where Cupertino is. I'm from the west coast and I AM a mac geek and I don't even know where the hell it is, but here's what I know to be true; NONE of these groups of people care. Just say Apple, and we'll get it. Trust me. If you're scrounging for sentance-extending phrases, just wait until you can come up with more details that we care about.